Hello, my name is
Barney

A few phrases that I live by...

Never stop learning and growing

Learn how to listen and improve from mistakes

Age is only a number, wisdom comes with experience

About

Barney

Barney Carleton serves as Associate Vice President, Broadcast Planning and Strategy
for the NBA. In this role, Barney is responsible for working with teams, broadcast
partners, vendors and venues to innovate the live game viewing experience across
linear and digital platforms by implementing emerging broadcast technologies. Barney
supports various key technology efforts, including the use of cloud production and
leveraging innovative cameras and microphones to enhance game broadcasts.


Since he joined the NBA in 2015, Barney and his team have helped integrate wearable
cameras on participants at NBA All Star 2023 in Indianapolis, oversaw the deployment
of the Canon Free Viewpoint volumetric video system at Barclays Center and Rocket
Mortgage FieldHouse in advance of the 2021-22 season, and created the Michelob Ultra
Courtside virtual fan experience for the NBA Bubble in 2020. Barney continues to work
on initiatives such as the Referee Communications, Local Media production planning
and many other key initiatives for the NBA, WNBA, G League and other affiliated
leagues


He’s also the adjunct professor for an ‘Introduction to Sportscasting’ class at Long
Island University - Brooklyn Campus.


Barney holds a bachelor’s degree in Sport Management and MBA from St. John’s
University.

National Basketball
Association

Associate Vice President, Broadcast Planning and Strategy

2015 - Present

Long Island University

Adjunct Professor

Fall 2023 - Present

St. John’s University

B.S. Sport Management ‘13

MBA Executive Management ‘15

Background

Key Initiatives

Partnered with Microsoft. Leveraged MSFT
Teams for teleconferencing utilizing
“Together Mode”. Extracted NDI feed from
each “meeting” in order to access high
quality, low latency video/audio for
inclusion in venue experience due to global
pandemic

Continue to work on a multi-
year project to introduce an
intercom system to referees
inclusive of an in-ear mold,
lavalier style microphone and
mutli-channel push-to-talk
button

Have worked on
introduction and approval
of new cameras such as
cable rails, robotics,
drones, and microphones
such as arrays, player
mics, etc.

Additional Projects

Here are some of the projects I’ve worked on

Featured in the October
2024 Sports Video Group
All-Star Interview Series

Connect with me on social

@BarneySTJ

Phone

(917) 860-1478 / (201)-926-4605

Email

barney.carleton@gmail.com