What is the National Women’s Hockey League?

The National Women’s Hockey League is almost at the midway point of their inaugural season. The NWHL is the first professional women’s hockey league, starting their inaugural season with four teams all located in the northeast region of the United States.
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Naming-Rights Deal, New Standard in Sponsorship

The value of the naming-rights to professional stadiums and arenas plateaued with the economic recession in 2008. With almost 30% of the naming-rights sponsors at professional venues being financial service institutions this makes a lot of sense. Prior to the recession, Citigroup secured the rights to the New York Met’s new stadium, Citi Field, for … More Naming-Rights Deal, New Standard in Sponsorship

College Athletics Websites And The People Behind Them

In society today, you don’t see many thriving businesses that are not represented on the Internet with easy-to-use, aesthetic website. When fans look for information, they often look for the official website of the team or league. This is no different from any college athletic department, which must keep their websites updated in order to … More College Athletics Websites And The People Behind Them

College Athletics, Big Business: High Pressure for Athletic Directors

College athletics fall under the large umbrella of education due to their affiliation with universities and colleges. College athletics are also big business. Thanks in large part to the explosion of college football, the value of their television rights along with the donations that the programs are able to generate benefit the university as a whole. … More College Athletics, Big Business: High Pressure for Athletic Directors

The Future of Multimedia Rights in College Athletics? Outsourcing or In-House?

The two major players in the college multimedia rights market are IMG College and Learfield Sports Properties. IMG College owns the rights to 76 Division I schools,while Learfield controls the rights to 89 Division I schools and they share the rights to Alabama, South Carolina and Miami. Other owners of multimedia rights include CBS Collegiate Sports Properties, Fox Sports, Rockbridge Sports Group and JMI Sports. Over 160 schools currently manage their own multimedia rights. … More The Future of Multimedia Rights in College Athletics? Outsourcing or In-House?