The two major players in the college multimedia rights market are IMG College and Learfield Sports Properties. IMG College owns the rights to 76 Division I schools,while Learfield controls the rights to 89 Division I schools and they share the rights to Alabama, South Carolina and Miami. Other owners of multimedia rights include CBS Collegiate Sports Properties, Fox Sports, Rockbridge Sports Group and JMI Sports. Over 160 schools currently manage their own multimedia rights. … More The Future of Multimedia Rights in College Athletics? Outsourcing or In-House?
In 2008, Minor League Baseball (MiLB) launched a subsidiary known as Baseball Internet Rights Company (BIRCO) to manage the digital and interactive media rights for their clubs and leagues. with the Brooklyn Cyclones as the lone domestic team to have a website that is not hosted and managed by MLBAM … More Brooklyn Cyclones Different From The Rest Of MiLB. What is BIRCO?
In July of 2014, the Sinclair Broadcast Group announced the launch of the American Sports Network (ASN), a college sports channel that would be broadcast on Sinclair’s stations. … More What is the American Sports Network? Who is Sinclair Broadcasting Group?
One way that ESPN has been able to cut costs, without compromising the high quality of their broadcasts is by implementing more of an “at-home” workflow. Since NBC heavily relied on an “at-home” workflow at the 2008 Beijing Olympics, profiled in the October 2008 issue of Broadcast Engineering magazine, the other networks have looked into ways to incorporate this workflow in to their own events. … More ESPN Explores Innovative Remote Integration Model (UPDATED: 2/05/17)