In society today, you don’t see many thriving businesses that are not represented on the Internet with easy-to-use, aesthetic website. When fans look for information, they often look for the official website of the team or league. This is no different from any college athletic department, which must keep their websites updated in order toContinue reading “College Athletics Websites And The People Behind Them”
The two major players in the college multimedia rights market are IMG College and Learfield Sports Properties. IMG College owns the rights to 76 Division I schools,while Learfield controls the rights to 89 Division I schools and they share the rights to Alabama, South Carolina and Miami. Other owners of multimedia rights include CBS Collegiate Sports Properties, Fox Sports, Rockbridge Sports Group and JMI Sports. Over 160 schools currently manage their own multimedia rights.