#Sportsbiz Recap – September 4, 2016

A few excerpts from articles talking about the #Sportsbiz from the week of September 4, 2016 … More #Sportsbiz Recap – September 4, 2016

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Naming-Rights Deal, New Standard in Sponsorship

The value of the naming-rights to professional stadiums and arenas plateaued with the economic recession in 2008. With almost 30% of the naming-rights sponsors at professional venues being financial service institutions this makes a lot of sense. Prior to the recession, Citigroup secured the rights to the New York Met’s new stadium, Citi Field, for … More Naming-Rights Deal, New Standard in Sponsorship

Brooklyn Cyclones Different From The Rest Of MiLB. What is BIRCO?

In 2008, Minor League Baseball (MiLB) launched a subsidiary known as Baseball Internet Rights Company (BIRCO) to manage the digital and interactive media rights for their clubs and leagues. with the Brooklyn Cyclones as the lone domestic team to have a website that is not hosted and managed by MLBAM … More Brooklyn Cyclones Different From The Rest Of MiLB. What is BIRCO?