#Sportsbiz Recap – September 4, 2016

A few excerpts from articles talking about the #Sportsbiz from the week of September 4, 2016 … More #Sportsbiz Recap – September 4, 2016

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Naming-Rights Deal, New Standard in Sponsorship

The value of the naming-rights to professional stadiums and arenas plateaued with the economic recession in 2008. With almost 30% of the naming-rights sponsors at professional venues being financial service institutions this makes a lot of sense. Prior to the recession, Citigroup secured the rights to the New York Met’s new stadium, Citi Field, for … More Naming-Rights Deal, New Standard in Sponsorship

ESPN Explores Innovative Remote Integration Model (UPDATED: 2/05/17)

One way that ESPN has been able to cut costs, without compromising the high quality of their broadcasts is by implementing more of an “at-home” workflow. Since NBC heavily relied on an “at-home” workflow at the 2008 Beijing Olympics, profiled in the October 2008 issue of Broadcast Engineering magazine, the other networks have looked into ways to incorporate this workflow in to their own events. … More ESPN Explores Innovative Remote Integration Model (UPDATED: 2/05/17)