#Sportsbiz Recap – September 4, 2016

A few excerpts from articles talking about the #Sportsbiz from the week of September 4, 2016 … More #Sportsbiz Recap – September 4, 2016

Naming-Rights Deal, New Standard in Sponsorship

The value of the naming-rights to professional stadiums and arenas plateaued with the economic recession in 2008. With almost 30% of the naming-rights sponsors at professional venues being financial service institutions this makes a lot of sense. Prior to the recession, Citigroup secured the rights to the New York Met’s new stadium, Citi Field, for … More Naming-Rights Deal, New Standard in Sponsorship