College athletics fall under the large umbrella of education due to their affiliation with universities and colleges. College athletics are also big business. Thanks in large part to the explosion of college football, the value of their television rights along with the donations that the programs are able to generate benefit the university as a whole.
The two major players in the college multimedia rights market are IMG College and Learfield Sports Properties. IMG College owns the rights to 76 Division I schools,while Learfield controls the rights to 89 Division I schools and they share the rights to Alabama, South Carolina and Miami. Other owners of multimedia rights include CBS Collegiate Sports Properties, Fox Sports, Rockbridge Sports Group and JMI Sports. Over 160 schools currently manage their own multimedia rights.
One way that ESPN has been able to cut costs, without compromising the high quality of their broadcasts is by implementing more of an “at-home” workflow. Since NBC heavily relied on an “at-home” workflow at the 2008 Beijing Olympics, profiled in the October 2008 issue of Broadcast Engineering magazine, the other networks have looked into ways to incorporate this workflow in to their own events.