#Sportsbiz Recap — August 14, 2016

A few excerpts from articles talking about the #Sportsbiz from the week of August 14, 2016…

#Sportsbiz Recap — August 7, 2016

A few excerpts from articles talking about the #Sportsbiz from the week of August 7, 2016

Naming-Rights Deal, New Standard in Sponsorship

The value of the naming-rights to professional stadiums and arenas plateaued with the economic recession in 2008. With almost 30% of the naming-rights sponsors at professional venues being financial service institutions this makes a lot of sense. Prior to the recession, Citigroup secured the rights to the New York Met’s new stadium, Citi Field, forContinue reading “Naming-Rights Deal, New Standard in Sponsorship”

The Future of Multimedia Rights in College Athletics? Outsourcing or In-House?

The two major players in the college multimedia rights market are IMG College and Learfield Sports Properties. IMG College owns the rights to 76 Division I schools,while Learfield controls the rights to 89 Division I schools and they share the rights to Alabama, South Carolina and Miami. Other owners of multimedia rights include CBS Collegiate Sports Properties, Fox Sports, Rockbridge Sports Group and JMI Sports. Over 160 schools currently manage their own multimedia rights.